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Direct Mail Still Matters. How to Create Pieces That Sell
If you think online advertising, email marketing and social media have made direct mail obsolete, think again. Last year, 65 percent of consumers made a purchase as a result of direct mail, as...
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You’re Just in Time! Last-Minute Holiday Tips for Your Small Biz
With October wrapping up, the time is now to plan your holiday activities. And planning is crucial. After 2013′s record-breaking Black Friday and Cyber Monday sales numbers, eMarketer predicts U.S....
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Five “Not-To-Miss” Holiday Prep Tips for Every Small Biz
With less than a month out from the “busiest day” for many entrepreneurs and small business owners, preparations are in full swing for the holiday selling season. According to the National Retail...
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Building a Bubbly Brand
Often, entrepreneurs create a business plan based on solving an everyday dilemma. Keith and Patrycia Miller, owners of Bubbly Paws, an upscale dog spa based in Minnesota, are no exception. Soon after...
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Six Tips To Make 2015 Your Company’s Best Year Yet
It’s hard to believe, but we’re halfway through the first month of the year. If you haven’t yet done so, it’s time to think about what moves you really need to make to accomplish new goals for your...
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How One NYC Start-up Turned Party Planning into Profit
There is always that one event we remember as the best we’ve ever attended or hosted. Whether it was a birthday party, wedding or retirement dinner, these events become a memory that we cherish for a...
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Eight Easy Ways to Create More (and Better) Content
Every business today needs to rely on content as a significant driver to influence existing and prospective customers. But, as I’m sure you’ve come to appreciate, producing content, writing things...
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Running a Small Business On-The-Go, Like a Pro
Just about every small business owner travels for business at some point, and has to do business on the road, from a hotel room or an airport lounge. But what if your business is mobile all the time?...
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Small Business Secrets from the Lemonade Stand
I was driving down the street in my neighborhood on a recent sunny Saturday when I spotted an odd sight. Two groups of neighborhood kids had set up lemonade stands on opposing sides of the street, each...
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Brand Building for the Competitive Entrepreneur
Today, authority is it. If you’re an entrepreneur, coach, consultant, professional service provider or salesperson, your perceived authority is what gives you a significant competitive advantage. In...
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Creating Long-Term Potential from Your Intern
Gone are the days when the office intern made coffee and ran simple errands. Companies are now looking to interns as a source for job placement. Internship opportunities provide students with a broad...
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From “Buzz” to Bucks: Make the Most Of Event Marketing
Events can be great marketing tools for a small business. According to digital asset management firm WebDAM, 67% of business-to-business marketers consider event marketing the most effective strategy....
View ArticleClik here to view.
How One NYC Start-up Turned Party Planning into Profit
There is always that one event we remember as the best we’ve ever attended or hosted. Whether it was a birthday party, wedding or retirement dinner, these events become a memory that we cherish for a...
View ArticleClik here to view.
Eight Easy Ways to Create More (and Better) Content
Every business today needs to rely on content as a significant driver to influence existing and prospective customers. But, as I’m sure you’ve come to appreciate, producing content, writing things...
View ArticleClik here to view.
Running a Small Business On-The-Go, Like a Pro
Just about every small business owner travels for business at some point, and has to do business on the road, from a hotel room or an airport lounge. But what if your business is mobile all the time?...
View ArticleClik here to view.
Small Business Secrets from the Lemonade Stand
I was driving down the street in my neighborhood on a recent sunny Saturday when I spotted an odd sight. Two groups of neighborhood kids had set up lemonade stands on opposing sides of the street, each...
View ArticleClik here to view.
Brand Building for the Competitive Entrepreneur
Today, authority is it. If you’re an entrepreneur, coach, consultant, professional service provider or salesperson, your perceived authority is what gives you a significant competitive advantage. In...
View ArticleClik here to view.
Creating Long-Term Potential from Your Intern
Gone are the days when the office intern made coffee and ran simple errands. Companies are now looking to interns as a source for job placement. Internship opportunities provide students with a broad...
View ArticleFrom “Buzz” to Bucks: Make the Most Of Event Marketing
Events can be great marketing tools for a small business. According to digital asset management firm WebDAM, 67% of business-to-business marketers consider event marketing the most effective strategy....
View ArticleClik here to view.
Five “Not-To-Miss” Holiday Prep Tips for Every Small Biz
With less than a month out from the “busiest day” for many entrepreneurs and small business owners, preparations are in full swing for the holiday selling season. According to the National Retail...
View Article